International marketing cateora international edition

Free delivery worldwide. Bestselling Series. Harry Potter. Books By Language. Books in Spanish. International Marketing. Expected delivery to Germany in business days. Click here. Description Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region.

In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content.

Click "Features" below for more. Other books in this series. International Marketing Philip Cateora. Add to basket. International Marketing John Graham. About Philip Cateora Phillip R. Received his Ph. His teaching has spanned a range of courses in marketing and international business, from fundamentals through the doctoral level. Professor Cateora has conducted faculty workshops on internationalizing principles of marketing courses for the AACSB and participated in designing and offering similar faculty workshops under a grant by the Department of Education.

In conjunction with these efforts, he co-authored Marketing: An International Perspective, a supplement to accompany principles of marketing texts. Personalize your learning, save time completing homework, and possibly earn a better grade Access to eBook, homework and adaptive assignments, videos, and study resources Download free ReadAnywhere App for offline access to eBook for anytime reading Connect may be assigned as part of your grade. Check with your instructor to see if Connect is used in your course.

Program Details. The Scope and Challenge of International Marketing 2. History and Geography: The Foundations of Culture 4. Cultural Dynamics in Assessing Global Markets 5. Culture, Management Style, and Business Systems 6. Developing a Global Vision through Marketing Research 9.

Economic Development and the Americas Europe, Africa, and the Middle East Global Marketing Management: Planning and Organization Products and Services for Consumers Products and Services for Businesses International Marketing Channels Integrated Marketing Communications and International Advertising Personal Selling and Sales Management Mary Gilly Mary C. Affordability Find out more about our affordable course material programs.

Want more information? Our Learning Technology Representatives can help. View Full List of Changes. Learn more Equip students with adaptive, mobile study resources. Learn more. How to Access Instructor Tools for your Course. Your text has great instructor tools — like presentation slides, instructor manuals, test banks and more. Follow the steps below to access your instructor resources or watch the step-by-step video. To get started, you'll need to visit connect.

If you do not have an account, you'll need to request one from your MH rep. To find your rep — visit the Find Your Rep page. Then, under "Find a Title," you'll search by title, author or subject.

Select your desired title and create a course. Note — you do not have to create assignments, just a course instance Then go to your Connect course homepage. In the top navigation, select library to access the instructor resources that accompany the title. In future editions, this rubric will be reformatted to increase accessibility and usability. Part One An Overview 1.

Program Features. Book Description Condition: new. More information about this seller Contact this seller. Seller Inventory think Book Description Soft cover. Condition: New. International Edition. Ship by USPS. Book Description Condition: New. Satisfaction Guaranteed! Book is in NEW condition. Seller Inventory Book Description Hardcover. New Student Edition Text.

US Edition. Shelf Wear on Cover. Seller Inventory R Book Description Softcover. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use.